Brad Blanks Moodboard — Split Rock Creative

MOODBOARD

noun

an arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept.

We put together a mood board with key images and words that best convey the essence of our vision of the Shooting Blanks brand. This moodboard is presented to you to gather information on emotions, messaging and overall feedback on our initial creative direction. Think of it as us throwing ideas out there.

DESIGN AESTHETIC: REALISTIC AND FLAT MIX

Reality is often more surprising and exciting than its representations. That's why a mix of realistic images and good old flat design is a playful classic-to-be. Sometimes the new comes out of what we already knew, and this combo is practically perfect with any image.

A flat background from which a realistic image seems to be generated: a simple but always effective match, just as good and as timeless as gin and tonic.

DESIGN AESTHETIC 2: PATTERNS

In specific scenarios patterns have an effect way of impacting viewing retention. Patterns offer a memorable and playful way to create a unique element using repetition and rhythm.

DESIGN AESTHETIC 3: Lively Motion

After cinematic looks became a must for video-makers, we are going to assist to a new era of fun and fluid images, where shapes meet and greet seamlessly, turning into something special.

Think of the following examples in context to the introducion and exit titles for future content. These are harsh examples, what we had in mind for you was much more toned down.